Luthra established VLCC in 1989, as a beauty and slimming services centre. Over the period of time, VLCC has a strong national and international presence. It offers weight management and beauty programmes -skin, body and hair care treatments and advanced dermatology and cosmetology solutions.
VLCC has the largest scale and breadth of operations within the beauty and wellness services industry in India. Currently the store operates in 326 locations in 153 cities and 13 countries in South Asia, South East Asia, the GCC Region and East Africa. With over 4,000 employees, including nutrition counsellors, medical professionals, physiotherapists, cosmetologists and beauty professionals, VLCC is a leader in the Indian beauty and wellness industry by market share.
The company operates its products business through its subsidiary, VLCC Personal Care Limited in India and GVig in Singapore, which it acquired in September 2013.
VLCC also operates vocational training institutes called the VLCC Institute of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment, with 73 campuses in 55 cities across India and one in Nepal. The institutes train nearly 10,000 students annually and offer courses in multiple disciplines.
Luthra has received a host of awards for excellence and entrepreneurship over the years including the Padma Shri (India’s fourth highest civilian honour) in 2013 for her contribution to trade and industry. Other awards include:
- The Asian Business Leaders Forum Trailblazer Award in 2012
- The Enterprise Asia Women Entrepreneur of the Year Award in 2010
- Luthra was ranked 26th in the distinguished annual Forbes Asia 2016 list of 50 Power Businesswomen in the APAC region (which includes Asia, Australia and New Zealand). Of the 50 women achievers featured, only 8 were from India.
- She has featured in Fortune magazine’s annual listing of the ‘50 Most Powerful Women in Business in India’ for five years in a row – from 2011 to 2015.